Transforming Corporate e-Newsletter
Blands Law
User Centric
To breathe new life into the HTML newsletter layout. By infusing captivating visuals and seamlessly integrating the company's logo and branding, the goal was clear
– supercharge click-through rates.
Engaging Design
The newsletter's redesign was more than skin-deep. It meant creating a visual journey that not only arrests the eye but also immerses the reader in a brand story. The real triumph? A mobile-optimised experience that funnels visitors to the company's hub, driving up click-through rates. And let's not forget, educating subscribers on employment law.
Design Inspiration
Results
Clear UX Improvement:
Following the update, subscribers found the content more organised and user-friendly. Informed by user feedback, we simplified the navigation, highlighting important actions for quicker access to information. The result? Users found the experience delightful.
The impact? Remarkable. Click-through rates rose significantly, and open rates experienced a substantial 50% boost, demonstrating how enhanced user experience directly enhances engagement and outcomes.